Since 2011, ChangeMakers has worked with the Winnipeg Regional Health Authority (WRHA) and the Manitoba Renal Program on the annual kidney health campaign to raise awareness of the risks associated with kidney disease and to encourage testing for high-risk individuals in Manitoba.
ChangeMakers directed the strategy and implementation for the Manitoba Renal Program’s public awareness communications. A multimedia campaign implemented across Manitoba raised awareness about kidney disease and specific at-risk populations including Aboriginal, Filipino and Indian cultural groups.
We helped in each stage of the process, conducting campaign research and focus testing, steering creative development, managing media planning and placement and conducting campaign evaluation.
