Boldness is an initiative that is testing and developing community-driven solutions to improve early development for kids in Point Douglas. Heading into its fourth year of a seven-year strategy, Boldness approached ChangeMakers for help to improve their communications and simplify their messaging to reach all audiences.
Stakeholder interviews were held with five guide groups to learn more about their perceptions and understanding of the project. Following this research, a marketing communications plan was developed offering direction on clear, simple communications to describe what Boldness does and why its work is important.
